LATEIRA pays homage to the nearly extinct Portuguese canned fish industry. Using the can as a base, the object grows in shape and dimension around it.
This industry is an integral part of the Portuguese socio-cultural heritage. Despite the few remaining companies, this activity has been intrinsically linked to our country for over a century.
The use of traditional Portuguese pottery (red clay with hand drawn white motifs, from Barcelos), is a way of promoting and preserving our internationally renowned handicrafts.
The production of this object is a manifesto of the artisan/designer dichotomy, while respecting the methods and rhythms of regional resources, whilst adapting them to the contemporary society.
LATEIRA creates an unexpected relation between opposite production methods, hand made and industrial, creating a bridge to the past which projects the future nonetheless. A simple canned fish is thus transformed into a proud ready-to-order Portuguese delicacy.
Special thanks to Show me design & art Gallery